How does garment brand use the CRM to cultivate loyalty of consumers

How to use the CRM training clothing brand consumer loyalty and garment enterprises Why do we need CRM1, win a new customer costs is to retain old customers five times two , churn rate decreased 5% , its profits will increase 25% to 85 % 3, one satisfied customer will bring eight pen potential business, a dissatisfied customer may affect 25 people will buy. 4 , 5% increase in customer loyalty , corporate profits will be a corresponding increase in the average 25% to 85%.

Information developed today , consumers are increasingly rational , how to anticipate changes in consumer habits, so that products closer to consumers , and provide them with personalized consumer experience , improve their brand loyalty brands that achieve the best consumer experience , which everything became a clothing brand now most concerned about the content . CRM System Specialist arvato systems China CEO Mr. Hu Jianfan done some sharing may give different clothing brands to bring enlightenment .

Tens of thousands of Chinese clothing brands , new brands emerging. Garment enterprises are facing the external environment is undergoing significant changes : the transition from product scarcity to competition from production-oriented to market is king , from brand awareness to create an objective assessment of a premium brand . In this transition process, to improve the management of garment enterprises finesse becomes imminent. Meanwhile , the Internet and the rapid development of mobile terminals , so that the brand message is either positive or negative for the first time will be passed on to consumers the most extensive , the face of this situation, the brand must grasp this trend well .

Today, many of the best clothing brands have realized the importance of interaction with consumers , such as the use of professional CRM system to enhance interaction with consumers . So what is CRM? CRM is the connotation of what ? This is a lot of brand -side comparison puzzled question . Arvato systems China CEO Mr. Hu Jianfan explains : CRM is customer relationship management, where C is the Customer ( Customer ), R is the Relationship ( relationship ), M refers Management ( Management ) , in which three, the most critical is the relationship and management points . CRM primarily serving the sales, marketing and customer service of these three areas are and customer- centric philosophy is closely related , but they are not isolated CRM confined to these three aspects , it also covers other related content and organic integration as a whole. “Through the CRM system to manage customers , thereby improving customer loyalty and retention, thereby increasing the profitability of enterprises . Broadly speaking , the integration of CRM communication plan , you can maximize consumer communication unified theme, make full use of communication resources , to effectively enhance the effect on communication . ” Mr. Hu Jianfan introduced to arvato systems provide customer relationship management system can help brand face of the arrival of social networking and mobile e-commerce challenges , integrate and unify management of online and offline the following resources through a unified content , a unified marketing campaign , unified membership system , unified integration rules , breaking the traditional boundaries of online and offline , to achieve effective integration of online and offline to form a complementary , and establish a three-dimensional commerce ecosystem, to bring customers the most real, the most superior shopping experience. “For example, consumers wherever , will work in any place, such as a physical store, online store , microblogging, social networks , search engines , online video , exhibitions, conferences, family television , office space, Newspapers , magazines , information kiosks or cinema interact with the brand , while the brand side , you can quickly and easily see them anywhere unified view of consumers . ”

Arvato Systems is helping apparel companies use new media to a more accurate understanding of consumer preferences , in order to better serve them , and in this process the consumer has been involved in the design and planning of the brand into the. Its e-CRM system ( online customer relationship management system ) but also the consumer’s online consumer information associated with CRM systems help companies to online data collection into the CRM system for customer behavior analysis , reduce marketing costs. Specifically , that the mass of consumer data for professional data analysis services, strengthen the understanding of business-to- business , consumer , market activity , competitor insight , and improving the visualization and execution ; then optimize enterprise business processes, to design a line with its own characteristics membership system , establishment of a suitable brand development CRM system ( including membership management, membership services, relationship maintenance , member communication and other aspects ) ; most , according to the company’s business development strategy and members of consumer behavior insight , integrated various communication channels , planning a variety of marketing activities , such as online digital channels , social media platforms event planning, offline marketing activities , cross-sectoral co-marketing services.

Why do we need garment enterprises CRM1, win a new customer costs is to retain old customers five times two , churn rate decreased 5% , its profits will increase 25% to 85 % 3, a satisfied customer will bring eight pen potential business, a dissatisfied customer may affect 25 people will buy. 4 , 5% increase in customer loyalty , corporate profits will be a corresponding increase in the average 25% to 85%.

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