How to use the CRM training clothing brand consumer loyalty and garment enterprises Why do we need CRM1, win a new customer costs is to retain old customers five times two , churn rate decreased 5% , its profits will increase 25% to 85 % 3, one satisfied customer will bring eight pen potential business, a dissatisfied customer may affect 25 people will buy. 4 , 5% increase in customer loyalty , corporate profits will be a corresponding increase in the average 25% to 85%.
Information developed today , consumers are increasingly rational , how to anticipate changes in consumer habits, so that products closer to consumers , and provide them with personalized consumer experience , improve their brand loyalty brands that achieve the best consumer experience , which everything became a clothing brand now most concerned about the content . CRM System Specialist arvato systems China CEO Mr. Hu Jianfan done some sharing may give different clothing brands to bring enlightenment .
Tens of thousands of Chinese clothing brands , new brands emerging. Garment enterprises are facing the external environment is undergoing significant changes : the transition from product scarcity to competition from production-oriented to market is king , from brand awareness to create an objective assessment of a premium brand . In this transition process, to improve the management of garment enterprises finesse becomes imminent. Meanwhile , the Internet and the rapid development of mobile terminals , so that the brand message is either positive or negative for the first time will be passed on to consumers the most extensive , the face of this situation, the brand must grasp this trend well .
Today, many of the best clothing brands have realized the importance of interaction with consumers , such as the use of professional CRM system to enhance interaction with consumers . So what is CRM? CRM is the connotation of what ? This is a lot of brand -side comparison puzzled question . Arvato systems China CEO Mr. Hu Jianfan explains : CRM is customer relationship management, where C is the Customer ( Customer ), R is the Relationship ( relationship ), M refers Management ( Management ) , in which three, the most critical is the relationship and management points . CRM primarily serving the sales, marketing and customer service of these three areas are and customer- centric philosophy is closely related , but they are not isolated CRM confined to these three aspects , it also covers other related content and organic integration as a whole. “Through the CRM system to manage customers , thereby improving customer loyalty and retention, thereby increasing the profitability of enterprises . Broadly speaking , the integration of CRM communication plan , you can maximize consumer communication unified theme, make full use of communication resources , to effectively enhance the effect on communication . ” Mr. Hu Jianfan introduced to arvato systems provide customer relationship management system can help brand face of the arrival of social networking and mobile e-commerce challenges , integrate and unify management of online and offline the following resources through a unified content , a unified marketing campaign , unified membership system , unified integration rules , breaking the traditional boundaries of online and offline , to achieve effective integration of online and offline to form a complementary , and establish a three-dimensional commerce ecosystem, to bring customers the most real, the most superior shopping experience. “For example, consumers wherever , will work in any place, such as a physical store, online store , microblogging, social networks , search engines , online video , exhibitions, conferences, family television , office space, Newspapers , magazines , information kiosks or cinema interact with the brand , while the brand side , you can quickly and easily see them anywhere unified view of consumers . ”
Arvato Systems is helping apparel companies use new media to a more accurate understanding of consumer preferences , in order to better serve them , and in this process the consumer has been involved in the design and planning of the brand into the. Its e-CRM system ( online customer relationship management system ) but also the consumer’s online consumer information associated with CRM systems help companies to online data collection into the CRM system for customer behavior analysis , reduce marketing costs. Specifically , that the mass of consumer data for professional data analysis services, strengthen the understanding of business-to- business , consumer , market activity , competitor insight , and improving the visualization and execution ; then optimize enterprise business processes, to design a line with its own characteristics membership system , establishment of a suitable brand development CRM system ( including membership management, membership services, relationship maintenance , member communication and other aspects ) ; most , according to the company’s business development strategy and members of consumer behavior insight , integrated various communication channels , planning a variety of marketing activities , such as online digital channels , social media platforms event planning, offline marketing activities , cross-sectoral co-marketing services.
Why do we need garment enterprises CRM1, win a new customer costs is to retain old customers five times two , churn rate decreased 5% , its profits will increase 25% to 85 % 3, a satisfied customer will bring eight pen potential business, a dissatisfied customer may affect 25 people will buy. 4 , 5% increase in customer loyalty , corporate profits will be a corresponding increase in the average 25% to 85%.