During February 11st – 13th, 2014, the 18th Milan International Fabric Show Milano Unica exhibition held at Fieramilanocity, Milano Unica Fabric Exhibition chairman Silvio Albini, 2015 Milan Expo president Diana Bracco, Italy Pavilion Affairs, on behalf of, the Italian fashion industry bodies Claudio Marenzi industry heavyweights such as president, attended the opening ceremony of the exhibition. Milano Unica exhibition this year to join the Milan Expo 2015 organizing committee, more prominent traditional elegance and fashion trends both made in Italy , the industry has attracted a high degree of concern. Italian -based 398 fabric production showcasing the spring and summer of 2015 the market for high-end fashion fabrics, although the number of exhibitors than in 2013 over the same period 417 scale, but three days, the number of professional visitors and buyers up a significant increase of 7.6%, showing a strong show of popularity. During the exhibition, the Italian textile and fashion industry, released its latest trading conditions and industry trends Italian textile industry. From the data, although in 2013 the Italian textile fabric sales revenue declined by 2.4 %, but the Italian fabrics maintained a trade surplus for five consecutive years, the industry in early 2014 began to show signs of recovery.
Many professional designers and buyers at the exhibition fashion trends draw creative inspiration.
Significant industry recovery signal.
According to the Italian fashion industry, agency statistics, in 2013, the Italian textile fabric sales revenue of 7.8 billion euros, down 2.4 % compared to 2012. From the fabric varieties, wool fabric is still the focus, accounting for 36.8% of overall sales. Followed by cotton fabrics ( 23.2% ) and knitted fabrics ( 19% ).
In 2013, sales of knitted fabrics in Italy bucked the market, completely reversing the 2012 loss situation. Silk fabrics Despite slow growth in the fourth quarter of last year, but still remain profitable state. Wool fabric slightly compared with 2012 was downward, cotton fabrics and linen fabrics compared with 2012, the situation has slowed sales decline.
Exports, 2013 Italian fabric exports 4.3 billion euros, down 1.4%; knitted and cotton fabrics imported 1.9 billion euros, an increase of 3.2%. Italian textile fabric industry for five consecutive years to achieve a trade surplus, the surplus amounted to 2.4 billion euros.
Italian fabric export growth driven by core driver market are: Turkey grew by 3.6%, an increase of 4% in Bulgaria , Poland grew by 5.8%, an increase of 4.9% in Switzerland. In addition, other markets have declined momentum, or more markets are: Germany fell 1.5%, Romania fell 3.3 %, France 5.7% decrease, Tunisia fell 13.1 percent, China decreased 2.7%.
Collaboration is essential to strengthen.
Silvio Albini said: “From the industry as a whole , the pasta into the development momentum in the accessories industry since 2014, significantly better than the first half of 2013 over the same period last year , many companies experienced production declines plagued statistics show now. the overall situation is gradually getting better. many Milan fabric Exhibitors 2015 autumn and winter fabrics sales have increased momentum in the Italian domestic market while expecting a recovery, the industry should spend more energy to survive and develop in the international market and now the international market complex changeable, it is more difficult to predict. to reduce the risk, the Italian enterprises must increase market share. U.S. and Japan market has started to recover, despite the recent poor performance of emerging markets, it is still the fastest growth market . continental Europe Russia is the world’s largest high-end luxury market, consumers in many European countries with high quality, they understand the quality features of different products, so many Italian business operations in the domestic market in Europe is so smooth and when the crisis comes we should pay more attention to quality, because consumers need is a high- quality product. ”
Albini also stressed that in the current market environment, the importance of strengthening unity and cooperation in various aspects of the industry, which includes all aspects of the industry, not only in the business to strengthen unity and cooperation, and mutual between industry associations, including the Italian fashion industry, institutions , national Chamber of Italian fashion industry, Pitti Immagine show, Altagamma end products exhibition, Milan and Florence fashion and design boutique centers, and other large Expo Fair, and Milano Unica exhibition in Milan fabric together to form a development model industrial system. Continue to strengthen cooperation by strengthening the leading edge of Made in Italy, brings a strong driving force for the industry development.
Enhance the image quality exhibition.
“Milano Unica has been positioned in the Italian boutique fabric show. Against Milano Unica fabric show, the quality of the show depends on the quality of exhibitors. The more the number of exhibitors, exhibit more abundant commodity, the higher will be the quality of the audience . Exhibition in the China has launched four, continued success in the international market. “Silvio Albini said.
According to the general manager of Milano Unica exhibition Massimo Mosiello introduced cautiously optimistic expectations in the recovery environment, Milano Unica fabric show in Milan is also on display for the form of exhibitions and product structure has been adjusted. To meet market needs, we optimized adjustment of the exhibition, the show introduced a new image. From this beginning, the exhibition is subdivided into two blocks subject areas: In Fabrics fabric theme pavilion , the main show business achievements and products in the areas of innovation and technology updates; while In Accessories surface materials pavilion showcases clothing accessories products. In addition to the entrance of Porta Teodorico Area Trend trend has themed areas, the organizers also added two trends display area, located in “In Fabrics Fabric Pavilion ” and “In Accessories Accessories Pavilion ” , and has image display area. By constantly sum up the successful experience of the exhibition, the exhibition hall also launched Asia Spring 2015 trends released, were released on-site Italian and English, to better show the trend area and Area Trend Trend Hubs trend Center released information meet the needs of visitors trend information.